How to build a UTM link
- Paste your page address.
- Choose a quick fill or enter the source, medium and campaign.
- Copy the tagged link.
About this tool
Tag a link so your analytics shows which campaign sent each visit. Fill in the source, medium and campaign, add a term or content if you need them, and copy the finished address. Existing parameters and the part after the # sign are kept, and capital letters or spaces are flagged because they split your reports into duplicates.
Common questions
Which fields are required?
Source, medium and campaign. Term and content are optional, and are used for paid keywords and for telling two links in one place apart.
Should I use capital letters?
Use lowercase. Analytics treats Email and email as two different values, which splits your numbers.
Is it free to use?
Yes. There's no sign-up, and you can use it as often as you like.
Is my text uploaded anywhere?
No. This tool runs inside your browser, so what you enter stays on your device.
Do I need to install anything?
No. It works in your browser on a computer or a phone.